Marketing (MKT)
MKT 605 Strategic Marketing Credits: 3
Typically Offered: Departmental Discretion.
Course Description: Examines the extension of corporate mission, image, and goals into the marketing arena. Utilization of marketing principles and advanced techniques in the development of marketing strategies and policies. Discussions of marketing concepts and their applications to marketing cases. This course does not count toward MBA requirements. Prerequisite(s): Graduate standing.
MKT 611 Applied Consumer Behavior Credits: 3
Typically Offered: Departmental Discretion.
Course Description: This course provides an in-depth exploration of the psychological principles driving consumer behavior. Students will examine how perception, motivation, decision-making, and social influences shape consumer choices and brand interactions. Through a blend of theory, case studies, and real-world applications, the course will cover topics such as consumer needs and wants, attitudes and persuasion, the impact of culture and social identity, and the influence of digital environments on purchasing behavior. By the end of the course, students will be equipped to analyze and apply consumer psychology concepts to develop more effective marketing strategies, improve customer experiences, and predict future trends in consumer behavior.
MKT 633 Applied Strategic Marketing Credits: 3
Typically Offered: Spring, Summer.
Course Description: A strategic approach to a firm's activities from the point of view of the marketing function. This course focuses on traditional and contemporary strategic marketing concepts in a dynamic business environment.
MKT 641 Marketing Research and Analytics Credits: 3
Typically Offered: Departmental Discretion.
Course Description: Marketing Research is the systematic and objective identification, collection, analysis and dissemination of information for the purpose of assisting management in decision making related to identification and solution of problems and opportunities in marketing. The student studies both marketing research conceptual frameworks and applied statistical inference techniques using SPSS (Statistical Package for the Social Sciences) and Microsoft Office software including Excel, Word and PowerPoint software. Evaluated skills - Computer: Use of EXCEL spreadsheets for data input, Qualtrics for survey preparation, SPSS for data analysis and Microsoft Word and PowerPoint for written and oral presentations of findings and use of Text Analysis software such as LIWC for text analysis.
MKT 651 Sales Management Credits: 3
Typically Offered: Departmental Discretion.
Course Description: This course examines the strategic and managerial responsibilities of leading a modern sales organization. Students learn how to build, motivate, and evaluate sales teams, implement CRM analytics, design compensation systems, forecast sales, and align sales strategies with organizational goals. Emphasis is placed on sales leadership, data-driven decision-making, and strategic integration of sales with broader business functions.
MKT 670 Digital and Social Media Marketing Credits: 3
Typically Offered: Departmental Discretion.
Course Description: This course explores digital marketing and how marketers can use various digital tools to further the promotion strategy of the firm. It explores various facets of digital marketing such as web design and analytics, search engine optimization, paid search and display advertising, digital media analytics, social media marketing and AI. It looks at both digital strategy and its execution.